HERMES rotating fixture

RETAIL: LUXURY FASHION
Hermes | Multiple Locations, US

Product Design / Fixtures & Displays / Engineering / Art Installation / Custom Fabrication / Installation

Photo Credit: Eric Kleinberg

For their new collection, Hermés Paris wanted to create a range of larger than life replicas of their iconic enamel bangle bracelets to create a dramatic visual presence for their retail windows. 555 International assisted with the design, development, fabrication, project management and installation of these high-end retail displays into multiple locations across the United States.

Hermes Bracelet Rotating Fixture for Retail Windows Display Designed and Fabricated by 555 International

Hermes Rotating Fixture Bracelets for Window Display Design by 555 International

Hermes Rotating Bracelets Fixture Base for Window Display Design by 555 International

In addition to the bracelets, Hermes’ design team had one more complicated request: create ten-foot-tall robotic bracelet towers that rotated simultaneously in different directions. After some initial prototyping, we solved the challenge through the implementation of a series of motors working simultaneously with each other in opposing directions. The result is a massive rotating bracelet window display that's both calming and visually mesmerizing.